Breaking Rules ... Breaking ConventionUnlike conventional bicycles, the Factor 001 has been designed from the ground up as an integrated, cohesive device. By taking component integration to a new level the whole becomes more than the sum of its parts – riders of the Factor 001 will experience unprecedented efficiency, responsiveness and durability.
The Factor 001 is much more than a joy to ride. It is the first truly modern training aid for the serious athlete. The fully integrated, multi-channel ergonometric data recording system delivers a richer record of athletic performance than could previously be achieved. For the first time, riders and their coaches can collect and analyse laboratory-quality data in a real-world environment.
Ultimately, the Factor 001 is an interpretation of design when abandoning convention and taking a clean sheet approach to a classic design challenge. The aim was to achieve function by optimal design with integration a key element to producing a clean and smooth machine that is not only beautiful, but elegant and ultimately efficient in all areas.
I'M ALL ABOUT BREAKING RULES ...